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For starters, and just to make sure we’re all on the same page, what is email marketing solutions? In a nutshell, it’s exactly what it sounds like: communicating with your customers via email. But there’s a key difference between legitimate email marketing solutions and the pesky spam messages that end up in your junk folder. The difference is that email marketing solutions is opt-in, or permission-based. This means that the people who are receiving your email messages have, at some point, signed up to hear from you. This is one of the key reasons why email marketing solutions is so effective.
But that’s not what I want to focus on today. In fact, now that we’ve gotten the basic stuff out of the way, I want to introduce you to a completely new way to look at email marketing solutions. Yes, email marketing solutions will help you communicate with your customers and leads, and yes, it’s an inexpensive and efficient method of marketing. But you probably already know that. You also likely know that you can use email marketing solutions for many methods of communication, including e-newsletters, e-flyers, e-coupons and promotions, press releases, postcards, event invitations (or e-vites), thank you notes, and so much more. But did you know email marketing solutions has another major functionality?
Email marketing solutions can help you get to know your customers. Just when you thought that market research and intricate customer profiling tools were reserved for big companies with huge budgets, here comes this nifty, easy-to-use and inexpensive online tool. Email marketing solutions is like a window into the actions, preferences and behaviors of your customers and leads.
So, the big question is: How? And, as cliché as it sounds, I’m happy to say it’s easy as pie (actually, since I don’t really bake, if you’re anything like me this is going to be much, much easier than pie!) Here are the simple steps you can follow to get to know your customers via email marketing solutions.
Step 1: Take Good Care of Your Contact List
When you ask customers or prospects to sign up for your email marketing solutions subscriber list, the one key piece of information you must collect is their email address. If you want to make the most of email marketing solutions, make sure you also ask for their first and last name, and other information that may be pertinent to your business. For example, if you run a sporting memorabilia store, you may want to ask for the customer’s favorite sports team(s). This way, later you’ll be able to send out targeted messages promoting merchandise from the selected sports team(s). The simple step of asking for pertinent information when the customer signs up will later help you send messages targeted to the exact interest of each customer. If you keep the information you collect in a simple Excel file, you’ll later be able to automatically upload it to your email marketing solutions software.
Now, you may be thinking: does targeting my customers’ interests mean I’ll have to manually sift through each customer record and separate customers by interest group? The answers is no, not if you are using a first-class email marketing solutions software package.
Step 2: Make Good Use of Interest Groups
An interest group is a group of email subscribers who share something in common. This may be a group of people who live in the same area, wear the same shoe size, purchase from your store with the same frequency, etc. In email marketing solutions, you can segment customers any way you want, or any way that makes sense for your business. By separating customers into interest groups, you can automatically send out email marketing solutions messages to one or more specific group(s) of people. For example, if you have segmented your customers by birthday month, you can send out a Happy Birthday email message specifically to the customers whose birthdays fall on the current month. You can even include a coupon for a freebie or a special discount on the customer’s birthday.
One really cool thing about that is that the top email marketing solutions programs can auto-fill information on an email message. So, for example, if Annie’s birthday is on April 2 and you want to send a coupon that can only be used on her birthday, the best email marketing solutions software packages include a feature that can auto-fill information, such as, “This coupon is only valid on April 2.”
Now there are 2 key ways you would know Annie’s birthday is on April 2, or Tommy likes the Toronto Maple Leafs. The first way is the one described in Step 1: you had the foresight to ask for this pertinent information when the customer signed up for your email marketing solutions list. So, what if you already have a list, but you never asked for customer information at sign-up? Can you still use email marketing solutions to get to know your customers? The answer is yes, of course.
Step 3: Make Good Use of Links In Your Email Messages
Another great way to get to know your customers through email marketing solutions is include pertinent links in your email messages. The best email marketing solutions programs provide you with detailed link click reports. This means that you will be able to see which customers clicked on each link contained in your email marketing solutions campaign. How does that help you get to know their interests and preferences? Easy! Once you have chosen how to segment your customers (by shoe size, birthday month, life stage, etc, etc..), create some email content targeted to that interest group. The simplest and most straightforward method is to say something like: “Want to receive emails about stuff that’s important to you? Tell us what’s important to you”. You can then include links to options like “traveling, my kids, work, etc..” Make sure these links take the reader somewhere, even if it’s a simple ‘Thank You’ page. And, you don’t even have to be so direct. Say you run a music store. You can include links to your product pages with link text like “See what’s new in classical music” or “Click here to browse through our hard rock music selection.”
Once the email has been sent, your email marketing solutions software will show you a detailed link click report. You will see which customers are fans of classical music, and which are fans of hard rock. Then (here comes my favorite part), if you are using a top-notch email marketing solutions program, you will be able to automatically turn these report results into interest groups. This means that with the simple click of a button, you will instantly have a classical music interest group, and a hard rock interest group. Next time, you can send each group emails with more of the albums that you know will interest them. And, you were able to get to know your customers that well simply by including a few pertinent links in your email marketing solutions campaign.
With these 3 simple steps, you too can get to know your customers using the simple, inexpensive and highly effective tool known as email marketing solutions.
Rudy Barell
http://www.articlesbase.com/marketing-articles/how-email-marketing-solutions-help-you-know-your-customers-1209005.html
‘The Rock and Roll Times – Music Industry Bible is a new book aimed, designed and written to inspire, educate and give insight to new and old bands, musicians and labels alike, who wish to create or further their career in the music industry. By learning exactly how the music industry works, they can then implement the same structure into building their public profile, fan-base, record and merchandise sales – as well as increasing touring opportunities.
The book covers in detail what
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Some monsters never die. Some of them keep on burrowing ever deeper into the collective unconscious until they are rooted there for all time. Here we’ll take a look at ten of the film industry’s most unforgettable creatures. There is no real order to this list, as they are all fine examples of celluloid terror (and opinion, after all, is subjective. Nowhere moreso than with film fans), but the big names speak for themselves. We’ll also take a look at some of the licensed merchandise that these creatures inspired, which has thrilled fans for decades.
Chucky:
The possessed doll first hit the screens in the 1988 horror classic ‘Child’s Play’. Following that came four sequels, and with each one his appeal was diminished as each film became more and more of a spoof of what came before. Chucky is also to be getting the remake treatment, but in the new version he will still be played by veteran movie villain Brad Dourif.
Pinhead:
Famously portrayed by Doug Bradley in eight feature films, Pinhead is one of the most striking images to have come to cinema. With his fetishistic outfit and hideous mutilated visage, he leads his Cenobite minions across realities to ensnare twisted individuals who crave the next big fix. The character is to come to the big screen again with the forthcoming remake of the first Hellraiser.
Jason Voorhees
The mutated hick from Crystal Lake has terrorized audiences for decades, and to date has appeared in eleven feature films including the 9 Friday the 13th movies, Jason X and Freddy Vs Jason. A remake of Friday the 13th is soon to be released and kick off the series all over again. With his distinctive Hockey mask and bloodied machete, Jason is an unforgettable movie monster.
Predator:
First shredding flesh in the 1987 movie starring Arnold Schwarzenegger, the Predator quickly became an iconic movie monster despite only starring in two films until the AVP franchise came along. With its distinctive features and abilities, the Predator grabbed ever more fans due to it being such a relentless adversary for the films’ heroes. The Predator has gone on to become one of the most sought-after collectable items in history.
Ghostface
Surprisingly, the masked killers from the SCREAM trilogy always rank very highly with horro movie buffs. While not strictly monsters, the image of the masked, robed murderers is one that permeated all of the horror industry for a time in the lkate 90s, spawning a whole generation of lesser imitators who wanted to get in on the teen slasher reinvention bandwagon.
Freddy Krueger:
The legendary dream demon, Freddy Krueger, brought terror to our screens in seven movies of his own, as well as a short-lived TV series, countless books and comics, and the lacklustre Freddy Vs Jason feature film. Played by Robert Englund in all of the above, Freddy was (and is) an intense and memorable character. He worked best in the first and third films of his own franchise, when he was at his darkest. The first of his films, A Nightmare on Elm Street, is currently being remade, with Krueger now played by Billy Bob Thornton.
Alien:
Originally designed by legendary artist HR Giger, the eponymous creature in the ALIEN films (and indeed AVP and AVP: Requiem) is an instantly recognizable movie monster. Its very form thrills and terrifies in equal measure, proven by its longevity as a driving force in the film industry. To this day the first two Alien films stand up as masterpieces of the genre and cinema as a whole, and while later films and the Alien Vs Predator spinoffs may have been lesser products, they did nothing to diminish the power of the creature’s presence when glimpsed onscreen.
STAY PUFT MASHMALLOW MAN
Mr Stay Puft only appeared in one film, namely the all-time classic first Ghostbusters movie from 1984, but that brief appearence was enough to cement the character in film fans’ hearts and minds forever more thanks to his frankly insane visage. Who could forget the sight of a giant man made of sweets, standing 112.5 feet tall (according to Harold Ramis), attacking New York before being destroyed by four eccentric men in overalls and proton packs? He went on to become an icon in comics, cartoons and toys
King Kong:
Back in 1933, the world gasped in awe at the sight of the original King Kong movie and all of its legendary stop-motion animation. The ingenious technique brought to life one of the most incredible beasts ever known, and a genre was born. Spawning various spinoffs, sequels and remakes, including Peter Jackson’s impressive 2005 effort, there are few other onscreen beasts that can lay claim to the crown of most influential movie monster of all time. Incredibly influential in every sense, the original film, and indeed the titular giant ape, have become synonymous with the creation of the monster movie genre. Nobody will ever forget that climactic and iconic battle atop the Empire State building.
Godzilla
The 1998 American remake may well have been a critical and commercial failure but it couldn’t change the fact that the famous Japanese monster, Godzilla, is the most recognizable and revered of all monsters that have appeared on film. Notching up over 50 film appearances, he has fought off all manner of weird attackers, spawned cartoon shows, spin-off franchises and a massive merchandising industry. The image and idea of Godzilla has proven to be remarkably enduring, and even though the character was supposed to be laid to rest with the incredible Godzilla: Final Wars a few years ago, the legend continues with yet more giant monster projects. I swear, Tokyo must have been rebuilt more times than I’ve seen Star Wars. No, really. The giant monster action may well have been a bunch of guys in big rubber suits, but it has nevertheless thrilled audiences ever since the 1950s. Long may Godzilla reign as the king of all beasts.
So there you have ten of the greatest movie monsters of all time. But what of the merchandising industry they spawned?
There has long since been an insatiable appetite for licensed movie monster memorabilia from fans the world over. Thankfully, there are some fantastic companies out there who are creating some truly incredible work in this area, and fans are eager to get their hands on the latest items. Let’s take a look at some of the big names currently proving the world with high quality licensed merchandise.
In the past decade, the licensed collectibles market has been dominated by a select few companies, who have earned their status as the best in the world through years of dedication and the quality of their work. The leaders in the field of official movie merchandise are companies such as Mcfarlane, NECA, Sideshow Collectibles and Gentle Giant. Mcfarlane cornered the market in action figure versions of the most famous movie monsters at the end of the 90s with their legendary Movie maniacs range, bringing quality articulated figures of such characters as Freddy Krueger, Leatherface, Jason Voorhees and suchlike into the realms of affordable merchandise. Their box sets, such as the much missed Alien Queen set or their equally popular Jaws set, were of such a high standard that they remained hot sellers for half a decade. Mcfarlane’s attention to detail and giving the fans what they wanted was noticed by several other companies who tried to get in on the bandwagon, but Mcfarlane are yet to be bettered.
Other collectibles companies looked to different avenues of licensed items to make their mark. NECA were hot on the heels of Mcfarlane and brought fans some of the best large scale figures and music based action figures the world market had ever seen, whereas creators such as Sideshow and Gentle Giant directed their energies towards making extremely high quality items. In the case of the amazing Sideshow Collectibles, many of these items are deemed to be of museum quality, such is the craftsmanship that goes into each of their stunning pieces. Where some would be content to create simple articulated figures, Sideshow go for the grand, the huge, the massive pieces, and employ the finest artists and sculptors in order to bring legendary creatures and characters to life as collectible statues, dioramas, replicas and figures. The appetite for movie monster merchandise has seen the growth of an international industry. As long as monsters tear up cities and terrorise whole worlds, there will be fans who want one of their own.
Really though, the appetite for monsters, creatures, demons, beasts, aliensa dn all those other fantastic creations shows no signs of fading away. While the popularity of the films may have waned a little, and the genre begins to be reinvented (Cloverfield, for example), we stand on the brink of a whole new breed of terrors ready to smash and destroy in the name of cinematic chaos. Long may they reign.
Andrew Hawnt
http://www.articlesbase.com/art-and-entertainment-articles/movie-monster-legends-ten-of-the-greatest-ever-onscreen-beasts-595240.html
Books are great, but most people use them the wrong way. The
real value in the information within a book comes when you do
something with it.
I recommend approaching books by going through them one chapter
at a time…and possibly even one sub-chapter or idea at a time.
Instead of just reading through everything, when you see an item
that you can put into action, stop and write it down.
So let’s say you’re reading a book like Music Business Success
and the section is all about how you can built rapport when
meeting people… Instead of just reading through it, or even
highlighting it, take out your pen and note pad and actually
write the action down.
Each section you read will probably have several action items
you can take, so make a list like, “How to Build Rapport When
Meeting Somebody” and start listing everything that you can do.
The next time you have a meeting or need to make a phone call,
you’ll be able to pull out that list and go through steps you
can take to make everything go smoothly.
Then, when you get to the section on “How to Sell More CDs from
the Stage,” write down action items to do that. And the next
time you’re playing a gig, you’ll have steps to follow which
will allow you to sell more merchandise from the back of the
room.
You get the idea…
What you don’t want to happen is that you’ll finish the book
simply knowing more stuff. Knowing things is fine, but it’s when
knowledge meets action that things really start to happen. And
if I had to have one of the other, I’d take action every time.
There are plenty of intelligent musicians who know what they
should do, but don’t do it…and where do you think those people
are? Working dayjobs, living with their parents, and doing
things other than making music for a living.
Successful musicians take action.
Books to check out:
Music Business Success: Better Networking Skills and Creativity
for Musicians and Songwriters
CD Release Party Strategies: How to Have a Major Label Event on
a Shoestring Budget
How I Make $100,000/year in the Music Business (Without a Record
Label, Manager, or Booking Agent)
And if you really want to get into writing things down and see
how far it will take you, try Music Business Goal Planner (52
Weeks to the Record Deal, Publishing Contract, and Income You
Want)
David Hooper
http://www.articlesbase.com/art-and-entertainment-articles/getting-more-from-books-1257.html
